Alexandra Foley

With a lifelong interest in sustainable energy, transportation and deep ocean research, Alex Foley is now redirecting her energies towards companies that are innovating for the ‘Green Industrial Revolution’ on both sides of the Atlantic.

Foley has over 25 years experience in international public relations and strategic communications. From 1991 to 1999, she worked at Abernathy MacGregor Scanlon and Robert Marston & Associates, two leading corporate communication agencies in New York. Alex worked on a range of accounts including Bain & Company, Honeywell, Pentair, John Hancock Life Insurance, AlixPartners, the Hong Kong Stock Exchange and Barrick Gold.

While at Robert Marston, Alex orchestrated two global media tours for the Chairman and CEO of Honeywell Michael Bonsignore travelling with him, Robert Marston and the Honeywell communications team to Honeywell factories and charitable initiatives across Latin America and China.

Before joining Marston, Alex took a nine-month break to take up a position as Press Director on the 1996 Titanic Expedition, an experience which later inspired her to start her own PR firm to represent explorers and their expeditions.

When the British documentary filmmaker and photographer Alexander Lindsay became inundated with calls from the media while trying to finish his documentary Explorers of the Titanic he reached out to Alex for help. Expedition leader and founder of RMS Titanic LLC George Tulluch duly hired Alex to handle the media feeding frenzy. Alex logged over 11,000 media inquiries in eight months and was interviewed by the worlds print and broadcast media between February and October of 1996. In August of that year, Alex worked from The Royal Majesty cruise liner as it sailed from New York to the Titanic wreck-site with paying passengers and original Titanic survivors aboard, plus the actress Pamela Anderson and Apollo 11 astronaut Buzz Aldrin and his wife Lois. Alex accompanied Buzz and Lois in a rubber dinghy from The Royal Majesty to the Ocean Voyager in a hairy 3am journey over the Titanic wrecksite. Later that day she reported on Aldrin’s historic eight hour dive in the submersible Nautile to Titanic. After surviving stormy seas, calming mutinous passengers on board The Royal Majesty and handling thousands of faxes and calls from the media, Alex witnessed the failed attempt to bring a section of Titanic’s hull known as the ‘Big Piece’ to the surface in stormy conditions. She arranged press conferences in Boston and New York which were attended by hundreds of journalists and television crews.

Living in the U.S. fired-up Alex's entrepreneurial spirit and after working for the financial PR firm Chancery Communications in London for two years in 1999-2001, she launched Alex Foley and Associates to represent explorers, expeditions and their sponsors.

While at Chancery Alex was occasionally asked to use her aristocratic connections to introduce American CEO clients to driven game shooting at its grandest. This later inspired Lady Foley Grand Tour which offers bespoke curated introductions to Alex’s friends who own Britain’s historic houses.

Alex works with clubs and ancestry organisations in the US to fulfil peoples dreams to experience their heritage. A new feature offers access to the American West at its finest and grand houses across the US.

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